The “MG” brand, revived by the Chinese from SAIC, lands in Europe
The MG brand, in Chinese hands, is launched on the European market. SUV models, with electric or hybrid traction, important driving aids, a range of around 440 km and prices below €36,000. We tell you what the models of this resurrected brand are like.
This is one of those occasions in which a historical brand that was already practically forgotten is resurrected . It is the well-known British brand MG (Morris Garages) that was born in 1924 as an important subsidiary of Morris and that is already present, after many years, throughout Europe commercially and under Chinese ownership. Know more about Lancia ne shitje.
This new MG of the 21st century has a totally modern orientation with electric or hybrid traction products , this being one of its main arguments at its launch, and being presented in Spain by its Spanish subsidiary “MG Motor Spain” , with a motto very indicative: “ Electric for every one ”.
The company’s declaration of intent is based on full support for electrification, gradually offering electric models for all budgets .
MG belongs to SAIC since 2007 , which, as a consolidated Chinese automotive supergroup, produces a joke of 8 million vehicles a year. It is presented as the company that will revive MG worldwide, with its “Joint ventures” with Volkswagen and General Motors .
The second and powerful argument raised by MG is its support and guarantee in terms of safety , and it does so by showing the 5-star EuroNCAP certificate , its 7-year guarantee and the inclusion of maintenance contracts during the financing period on all its models. of the car.
Their new models already launched
To begin with, the new MG range put on the market two SUV-type models with possible immediate delivery and that have been designed in the United Kingdom for the European market: the MG ZS EV ( fully electric ) and also now with gasoline engines and the MG EHS which is a plug-in hybrid .
The MG ZS EV is a highly equipped 4.31 meter electric compact that was launched in 2019. It has a 105 kW (143 hp) electric motor , a 44 kW/h liquid-cooled battery and with a preheating system, which allows a range of up to 263 km in the combined cycle and 428 km in the urban cycle (WLTP), and a consumption of 18.6 kW/h per 100 km.
For its part, the MG EHS Plug-in Hybrid with its 4.57 meters in length, combines a 1.5-liter turbo gasoline engine with 163 hp and 250 Nm and an electric motor with 122 hp (90 kW) and 230 Nm, reaching a combined total power of 258 CV , with a 16.6 kW/h lithium-ion battery , being able to travel up to 52 km (WLTP) in 100% electric mode ( DGT “ZERO” label ), transmission of 10 relations , 1.8 l/100 km and 43 g/km of CO2 emission .
These first two models are followed by two new ones: the MG Marvel R Electric (SUV) and the MG5 Electric , the first being created to compete directly with the Tesla Model 3, with 4×2 and 4×4 variants, great performance ( from standstill to 100 km/h in 5 seconds), while the MG5 Electric will be the world’s first fully electric Station Wagon .
The MG Marvel R Electric with its 4.67 meters long, provides 400 km of autonomy (WLTP), has 3 electric motors (one on the front axle and two on the rear), four-wheel drive , 218 kW of power (288 hp) and later it will be offered with rear-wheel drive and two electric motors.
The MG5 Electric provides a huge boot with a capacity of 600 liters (expandable up to 1,456 litres), with its 4.54 meters in length and a range of more than 400 km , a single 135 KW (184 CV) electric motor and with the Same capacity and charger as the Marvel R.
MG ‘s strategy is clear and is based on three declared premises:
- That most electric cars are priced below €36,000.
- That they have autonomies in the environment of 440 km.
- That there is a solid recharging infrastructure in the market in which it competes (in the EU in the next 5 years there will be recharging points every 200 km on the main routes).
State-of-the-art driving aids
MG’s product strategies also go through the offer of high equipment in terms of driving aids in all its products ( MG Pilot safety set ), in preparation for a future towards autonomous driving of MGs, counting in its models already launched with contents of the type:
- Rear cross traffic alert when reversing
- Heavy Traffic Assistant
- Smart Speed Limit Assistant
- parking attendants
- lane keeping assist
- Apple Car Play and Android Auto connectivity
- Adaptive Cruise Control
- Intelligent High Beam Control
- Automatic Emergency Braking
- Blind spot presence sensor
Even with these magnificent driving aids, do not forget that it is mandatory to have MAPFRE Car Insurance to protect your vehicle with a range of services and coverage specially designed to meet your particular needs.
A solid commitment to financial products and price promotions
MG has chosen a traditional distribution model through a dealer network with centers initially in Madrid, Barcelona, Valencia, Gerona and Palma de Mallorca , and with a planned expansion of a second phase with 14 provincial points and a third phase of expansion that will complete the network in the first months of 2022, being present in all or almost all Spanish provinces.
Its attractive product commitment together with a well-defined distribution and sales model are the fundamental pillars for sufficient capillarity and development of MG. This is combined with a solid commitment to attractive financial products and advance payments of aid and promotions .
- Financial product that advances the aid of the current Moves III Plan, through a loan with Santander Consumer Finance (maximum duration of 12 months) without any type of interest.
- 500 to 7,000 euros discount in advance, fully subsidized by the brand.
There is no doubt that the MG brand returns with force and with the ambition to stay in the current markets. This brand will give much to talk about in the near future , with very clear marketing strategies and pillars and with optimized and aesthetic product qualities that are really to the taste of potential European customers .